Top 5 Virtual Fitness Programs on iOS in Netherlands - Q1 2023

Performance of Top 5 Virtual Fitness Programs on iOS in the Netherlands - Q1 2023

The first quarter of 2023 saw significant activity in the virtual fitness app market on iOS in the Netherlands. Here, we take a closer look at the performance of the top 5 fitness programs: Strava: Run, Bike, Hike, Zwift: Ride and Run, Fitbit: Health & Fitness, Hardlopen met Evy, and komoot - hike, bike & run. Data from Sensor Tower shows intriguing trends in their weekly downloads, revenue, and active users.

Strava: Run, Bike, Hike

Strava showed a fluctuating yet generally upward trend in weekly revenue, starting the quarter at around $40K and peaking at approximately $48K in mid-March. Weekly downloads varied, reaching a high of about 3.7K in late February and dipping to around 2.3K in mid-March. Active users exhibited stability with a peak of roughly 107K in late February and closing the quarter at about 98K.

Zwift: Ride and Run

Zwift's weekly revenue remained relatively steady with a peak of around $26K in late February. Downloads showed a declining trend, starting at about 600 in early January and dropping to around 230 by the end of March. Active users also saw a slight decrease, from approximately 3.2K in early January to about 2.3K at the end of March.

Fitbit: Health & Fitness

Fitbit's revenue trends were stable, with weekly earnings hovering around $13K, peaking at $14K in late February. Downloads saw a gradual decline, starting from about 2.1K at the beginning of the quarter and ending at around 1.1K. Active users stayed relatively consistent, averaging around 16K throughout the quarter.

Hardlopen met Evy

Hardlopen met Evy experienced an initial spike in weekly revenue, peaking at approximately $12K in early January before stabilizing around $6.5K towards the end of the quarter. Downloads saw a peak of around 1.1K in early January and remained relatively steady, ending at about 740. Active users showed a slight increase, from approximately 3.5K at the start to about 3.7K by the end of March.

komoot - hike, bike & run

Komoot's revenue showed notable fluctuations, starting at around $7.3K and peaking at about $12.9K in early January. Downloads varied throughout the quarter, with a high of approximately 2.9K in late February. Active users remained stable, averaging around 42K, with a slight peak of about 43.7K at the end of February.

Overall, these top 5 virtual fitness apps showed diverse performance trends in the Netherlands during Q1 2023. For more detailed insights and data, visit Sensor Tower.